Scotch Painter’s Tape
Broadcast and stills project resulting in 3 unique broadcast spots, 6 unique :06s, and a photo library. Shot for global use so that all deliverables were adaptable across all of 3M’s international markets.
This shoot presented a unique challenge. In order to show the amazing transformations possible with the full line of Scotch Painter’s Tape, we were in need of an outstanding mural artist who was willing to work on multiple textured surfaces all while being filmed and collaborating with the needs of a production schedule. We ended up with an amazing team, and watching Priscilla Yu paint for 3 days on set was pure ASMR.
Director: Joris Debeij
Mural Artist: Priscilla Yu
Role: Agency Producer
TV and OLV
